PowerAdz.com, a provider of Internet
infrastructure services for newspapers, signed the New York Post and several
other newspapers to its list of newspaper affiliates.
More than 900 newspapers in the PowerAdz.com network use its technology,
which lets newspapers provide aggregated local classifieds, auctions, yellow
pages, community and editorial content nationwide.
The New York Post
will use PowerAdz’ AdQuest3D for its classifieds and will power its online
car buying service with CarCast.
“PowerAdz offered solutions that we think readers of our online edition will
use and enjoy,” said Ralph D’Onofrio, classified advertising director for the
New York Post.
Other new affiliates include the Newspaper Agency Corp.’s Salt Lake Tribune
(circulation 125,000) and Deseret News (Salt Lake City, UT) which will use
PowerAdz’ CareerGold, ThinkHomes, AdQuestSUPER and CarCast products.
“We were using an in-house solution that did searches but not much more,”
said Ed McCaffrey, director of advertising for the Newspaper Agency Corp.
PowerAdz brings yellow pages, directory services, ad categories and
editorial content. We like the way they tied everything directly into the
Financial terms of the arrangements were not disclosed.
Media General, a media company with 21 newspapers in Virginia, North Carolina
and Florida, also recently signed with PowerAdz.com. The first two newspapers
in the group to launch with PowerAdz’ products are the Richmond
Times-Dispatch and the Winston-Salem Journal.
Founded in 1996, PowerAdz.com markets its services under the AdQuest, CarCast, AuctionHill, ThinkHomes, CareerGold and Zwire! Internet brands.