The companies will pay Web sites to carry content packages focused on topical
events throughout the year, such as the Super Bowl or Valentine’s Day. The
packages will come with pre-sold advertising.
This agreement allows Web sites to get paid to offer content to visitors, and
will afford content providers a wider distribution, the companies said.
Financial arrangements between the companies were not disclosed.
iSyndicate will provide the content in the packages and will offer the
content packages to its network of more than 130,000 sites. The company
aggregates content from more than 500 providers, including RollingStone.com,
United Media, Billboard and Entrepreneur Media.
24/7 Media will leverage its online advertising networks including the 24/7
Network and the Content Zone to distribute the packages. 24/7 Media will
employ its sales force to match advertisers with appropriate content aimed at
their individual marketing needs.
As the content packages will be topic and event-driven, advertisers will have
the opportunity to target demographics related to specific content.
“iSyndicate and 24/7 Media are introducing an entirely new syndication model
that will help advertisers target demographics, help content providers build
their brands and give Web sites compelling content to keep visitors coming
back,” said Joel Maske, president and chief executive officer of iSyndicate.