Quantum Leap Launches TV Campaign For MSNBC.Com

Quantum Leap Communications launched three new
television spots for
MSNBC.com and said it has signed its second consecutive contract as agency of
record for the site.


As part of its expanded
assignment, Chicago-based Quantum Leap, will be responsible for
the look and feel of an integrated system of communications for MSNBC which
will include online, print and television
executions. Quantum Leap will also continue to provide online strategy and
strategic and competitive analysis. Billings were not disclosed.


The television campaign breaking today includes three :30 spots which will be
part of a network tool kit of advertising available to MSNBC affiliates. The
campaign targets MSNBC.com users who access the site at work.


“We have an opportunity to develop a consistent brand image across several
advertising media and we are excited to be taking our relationship with MSNBC
to a new level,” said Rich Giuliani, chief creative officer of Quantum Leap.
“We have always believed in the ability to develop a strong Internet-based
brand and look forward to working with the team at MSNBC to continue to build
their brand.”


“The efforts of Quantum Leap have had a direct and measurable impact on our
reach and frequency,” said Cherylynne Crowther, marketing manager for MSNBC on
the Internet.


Earlier this year, Quantum Leap received the Gold Pencil Award in the first
annual One Show Interactive competition for a Java-based breaking news
delivery banner created for MSNBC using proprietary software. The unique
banners allow MSNBC editorial staff to update headlines instantly.

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