R/GA Interactive to Redesign Real Media Site

Ad serving company Real Media, which also runs an Internet
advertising network of 570 (mostly newspaper) Web sites, hired R/GA Interactive to redesign its Web site.

The redesign is part of a refinement of Real Media’s branding strategy that
will incorporate input from Mezzina/Brown (selected by Real Media as
its off-line advertising agency last week) and Lot 21, Real Media’s interactive agency and
strategic consulting partner.

Billings were not disclosed.

“For interactive companies Web sites combine, even transcend, the value of
masthead, media kit and rate card for print publishers,” said Real Media
Marketing Vice President Scott Kerr.

“R/GA Interactive has the track record
and the intuitive understanding of our business to assure that realmedia.com
quickly and clearly communicates what we are about and the benefits of doing
business with Real Media.”

“Real Media is a complex company that offers both industry leading ad serving
software (Open Ad Stream ) and a network to deliver highly targeted audiences
for advertisers,” said Dawn Winchester, senior director of client services
for R/GA Interactive.

“Our mission will be to help them stand out in both
markets for visitors to their Web site.”

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