RadioWave.com Inc., a subsidiary of Motorola Inc. and a provider of visually
interactive radio for broadcasters, signed with InterVu Inc. to use the latter’s streaming
media technology for online ads and content.
RadioWave.com allows radio
capture Internet advertising dollars from their existing customers by
coordinating live radio broadcasts with interactive visual advertising and
“We are very pleased to add InterVu to our team of best-of-breed partners,”
said James Burke, vice president of RadioWave.com. “INTERVU’s strengths in
high-quality distribution make this alliance a natural fit.”
InterVu operates an automated network that consists of distributed video
delivery centers located across major backbone providers and ISPs.
“With InterVu’s exclusively service-oriented business model, we will
continue to act as a silent partner not
competing for Internet traffic or brand awareness, helping to ensure that
RadioWave.com’s clients create and
enhance their own online brand identities,” said Harry Gruber, CEO of
RadioWave.com developed the RadioWave.com Player, which takes live radio,
streams it on the Internet and adds pictures of the commercial spots and links
to the advertisers Web sites. It does the same for the music being broadcast
displaying album art along with
links to more information about the music on-air, creating e-commerce
opportunities for advertisers.