Report: GoTo.com Claims Top Banner Ad for Week

NetRatings said its BannerTrack service
showed that the top 10 ad banners for the week of July 12-July 18 were:

1. Goto.com: Type in what you’re looking for
   
2. Bonzi Software: Play Talking E-mail
   
3. Hotmail: Click banners; easy return to Hotmail
   
4. Catalog Link: Click here to request free catalogs
   
5. Hotmail: Bookmark Hotmail to save typing
   
6. Hotmail: Make Hotmail your home page
   
7. Catalog Link: Attention catalog addicts
   
8. Catalog Link: Get all the free catalogs you can put your feet on
   
9. Hotmail: Use nicknames for addressing e-mail
   
10. Hotmail: Send Web pages in your e-mail
    

NetRatings said it tracks America Online members’ Web usage but does not track
Web usage of the AOL members who use AOL’s 16-bit integrated browser. Rankings are based on measurement of Web activity by a representative panel of more than
2,500 Internet users 18 years and older who access the Web from home.