Launches National Advertising Campaign

Buyer and seller connection site launched a multi-million dollar
national advertising campaign, kicked off with radio spots featuring comedian
Paula Poundstone and print advertisements.

With separate sets of advertisements for buyers and sellers, the advertising
campaign informs buyers that is a new and effective way to find
products and services on the Web.

The seller ads communicate that this
service provides a simple
and affordable way to meet and sell to new customers online.

Created by Rathje Chadwick & Company,’s
advertising agency-of-record, the radio spots feature Paula Poundstone as she
encounters the frustrations of shopping both off-line and online before she
finds as her online shopping solution. allows buyers to shop for a wide range of products and services
through a simple, anonymous descriptive email. Sellers are introduced to
customers who
are ready to buy, without the need for a storefront or a Web site.

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