Savescreen.com
will launch Dec. 10, allowing consumers to build their own personalized
screensavers containing integrated advertising.
The screensavers are built from predefined templates, making it easy to create
professional-looking, personalized screensavers. Each template covers a theme,
including movies, artists, events or greetings, so that targeted advertising
is straightforward and effective, the company said.
Each screensaver will generate thousands of free exposures and dozens of
additional visitors to the advertisers’ Web site, the company said. Theme-
specific and targeted advertising banners are automatically mixed into every
screensaver. If users click on a banner, their click-through is registered and
charged to the advertiser. The banner exposures themselves are free of charge.
“Unlike online greeting cards, building screensavers has always been a pain,”
said Frank Hoen, president of Savescreen.com. “With Savescreen.com creating
professional screensavers is a snap.”
Advertisers can also have Savescreen create customized themes or screensavers
for them. Portal sites, for example, can transparently link to Savescreen.com, and have
visitors use the screensaver service as if it were running on their own sites,
the company said.
Users can build custom screensavers without advertising, using their own
layout, uploaded artwork, sound, transitions, messages and hyperlinks for
$9.95.
Savescreen is a subsidiary of privately held Netpresenter and uses the
Netpresenter multimedia player.