ShopNow.com Banner Wins Highest Click Rate

The most clicked-upon ad banner for the week ending July 4 was one from ShopNow.com, which recorded a CTR of 24.1
percent, according to Web measurement service Nielsen//NetRatings.

For the second week in a row, credit counseling firm AmeriDebt’s ad campaign featured four of
its banners in the top 10 list.

Top advertisers, ranked by banner impressions, were:

Impressions reported include house ads. Rankings are based on audience
measurement of people who have access to the Internet from home. Reach is a
measure of the unduplicated audience that visits a property.

Top banners for the week ending July 4, ranked according to reach percent,
according to BannerTrack, Nielsen//NetRatings’ syndicated ad research service:

1. Amazon — Click on Shopping. Then click on Music and Video.
2. AmeriDebt — Bill Problems? Avoid Bankruptcy. Get Out of Debt Now!
3. AmeriDebt — Bill Problems? We Can Help! Click Here to Get Out of Debt!
4. AmeriDebt — Feeling Crushed by Debt? DEBT! We Can Help! Click Here.
5. AmeriDebt — Bills Out of Control? Past Due! We Can Help! Click Here!
6. Lowestfare.com — No bids… No auctions… Just Discount Airfares!
7. Autoweb.com — GET A PRICE
8. Bonzi Software — Speed Up Internet Connection
9. Sam Goody — We got dot. WIN a $10,000 Entertainment Center.
10. Bonzi Software — In 3 Minutes… Speed Up Your Internet Access!

Ad banners that run predominantly on an advertiser’s own property or house
ads are not included in the above.
The Nielsen//NetRatings audience information service collects data from
approximately 15,000 panelists as they surf the Web at home.