The most clicked-upon ad banner for the week ending July 4 was one from ShopNow.com, which recorded a CTR of 24.1
percent, according to Web measurement service Nielsen//NetRatings.
For the second week in a row, credit counseling firm AmeriDebt’s ad campaign featured four of
its banners in the top 10 list.
Top advertisers, ranked by banner impressions, were:
| Advertiser | Impressions in millions | Reach % |
| 1. Microsoft | 151.9 | 29.4 |
| 2. Thunderstone | 59.5 | 3.6 |
| 3. Amazon | 47.8 | 21.4 |
| 4. CDNOW | 34.8 | 13.5 |
| 5. Discover Brokerage | 27.4 | 2.9 |
| 6. America Online | 26.6 | 13.5 |
| 7. Ameritrade | 25.5 | 3.5 |
| 8. LinkExchange | 24.8 | 5.0 |
| 9. JFAX | 24.6 | 7.4 |
| 10. E*TRADE | 24.3 | 2.7 |
Impressions reported include house ads. Rankings are based on audience
measurement of people who have access to the Internet from home. Reach is a
measure of the unduplicated audience that visits a property.
Top banners for the week ending July 4, ranked according to reach percent,
according to BannerTrack, Nielsen//NetRatings’ syndicated ad research service:
- Amazon — Click on Shopping. Then click on Music and Video.
- AmeriDebt — Bill Problems? Avoid Bankruptcy. Get Out of Debt Now!
- AmeriDebt — Bill Problems? We Can Help! Click Here to Get Out of Debt!
- AmeriDebt — Feeling Crushed by Debt? DEBT! We Can Help! Click Here.
- AmeriDebt — Bills Out of Control? Past Due! We Can Help! Click Here!
- Lowestfare.com — No bids… No auctions… Just Discount Airfares!
- Autoweb.com — GET A PRICE
- Bonzi Software — Speed Up Internet Connection
- Sam Goody — We got dot. WIN a $10,000 Entertainment Center.
- Bonzi Software — In 3 Minutes… Speed Up Your Internet Access!
Ad banners that run predominantly on an advertiser’s own property or house
ads are not included in the above.
The Nielsen//NetRatings audience information service collects data from
approximately 15,000 panelists as they surf the Web at home.
