Siegelgale cuts 23, CMO Departs

New York-based Internet consultant Siegelgale continued the string of design
and technology shops announcing reorganizations Tuesday, with news that it
would cut posts from its New York office.

Twenty-three positions, or 7 percent of the workforce, are being eliminated, according to a company
spokesperson who did not wish to be identified.

Among those leaving will be chief marketing officer Andrew Zolli, who the
spokesperson said resigned to pursue “other interests.”

The company said the cuts will primarily affect only the New York office,
and employees in non-billable positions.

“2000 was a year devoted to positioning the company for the 21st
century,” said the spokesperson. “This week we moved to streamline our NY
team to improve efficiency and enable us to concentrate on developing
additional areas of expertise.”

In February of this year, the venerable consulting, advertising and
branding firm changed its name from Siegel & Gale in a rebranding effort
designed to “reinforce its position as a dominant player in interactive
media.”

While many I-shops are pointing to a lack of desire in traditional firms
to spend on technology or Web marketing, the 32-year-old firm lists several as clients, including
AT&T, American Express and Eastman Kodak.

Nevertheless, the spokesperson added that the outlook remains optimistic
inside the privately held company.

“This year we grew 40 percent, we’re profitable, and we had positive cash
flow.”

Founder, chairman and chief executive Alan Siegel was traveling Tuesday
evening and unavailable for immediate comment.

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