SmartMoney, a joint venture of The Hearst Corp. and Dow Jones, signed an
exclusive online advertising representation partnership for SmartMoney.com with 2CAN Media Inc.
2CAN launched a freshly redesigned, online version of SmartMoney magazine.
Claiming more than nine million page impressions per month, SmartMoney.com
targets online investors and affluent consumers in search of personal finance
information.
2CAN Media will represent SmartMoney.com through its Pinnacle Interactive
Division, which was formed last August to focus on serving premier, national
brand-name sites. 2CAN said it will deliver advertisers significant online
exposure to a strong demographic audience, combined with the unique strengths
of the SmartMoney brand.
“We are very enthusiastic about the relaunch of SmartMoney Interactive as
SmartMoney.com,” said Steve Swartz, president, CEO and editor-in-chief of
SmartMoney. “A key part of the strategy behind the relaunch is our partnership
with 2CAN Media. As the quality leader in personal finance, we believe 2CAN
Media will help us take the SmartMoney brand to the next level.”
“SmartMoney.com is a tremendous addition to 2CAN Media’s roster, and we’re
thrilled to be representing its brand,” said Jeff Eisenberg, 2CAN Media’s vice
president of business development.
“SmartMoney, The Wall Street Journal Magazine of Personal Business,” was
launched in 1992 by Hearst and Dow Jones to meet the need for better personal
finance information among sophisticated professional and managerial Americans.
SmartMoney.com was launched in September 1997 as SmartMoney Interactive. The
redesigned site features market analysis and investing strategies including
hourly stock updates, fund insights, a portfolio builder, best buys, college
planning, broker ratings, stock snapshots
and personal finance worksheets and tools.
