Snap Signs New Content, Advertising Partners

San Francisco-based Snap LLC, the
Internet portal company from NBC
and CNET, signed new content and advertising partnerships for a new, free
portal service designed for higher-speed Internet users (formerly known by the
code-name Snap
“Cyclone”).

Snap.com for higher-speed users showcases multimedia
content, search and navigation services.

The new service, which officially launched as preview version on Monday, will
showcase all rich media types — video, audio, gaming, animation and telephony
— built atop the Snap.com Internet directory and search service.

New content partners announced today include: A&E Television Networks’
HistoryChannel.com, Birdhouse Projects Inc., Film.com, Honkworm, House of
Blues Digital, LAUNCH Media, The Mountain Zone, Pseudo Programs Inc. and World
Wrestling Federation (WWF).

Charter advertisers include Bank of America, Staples.com, Tower Records and
Toyota Motor Sales USA Inc.

These content partners and charter advertisers will 21 content and e-commerce
partners that announced their participation last month, including: APB Online,
Bloomberg, CMP Media’s TechWeb, CNBC/Dow Jones Business Video, CNET, INTERVU
Inc., iVillage Inc., MSNBC, NBC Entertainment, Quokka Sports, Preview Travel,
Resort Sports Network, RollingStone.com, SonicNet, Sony Online Entertainment,
Spinner.com, Tower Records, UltimateTV, VideoSeeker, and WeatherLabs.

Snap today also entered a rich media search technology partnership with
Inktomi Corp, which will provide the new service with proprietary search
technology that empowers high-speed Internet users to find the best rich media
resources on the Web.