Sun Microsystems to Use AdForce for Centralized Ad Serving

Outsourced ad management and delivery company AdForce Inc. signed an agreement with Sun Microsystems, which will use Desktop
AdForce 3.0 to plan and schedule targeted ad campaigns, manage inventory,
deliver ads and measure effectiveness.

Financial arrangements were not disclosed.

AdForce is in the process of being
acquired by CMGI Inc.

“AdForce is an all-inclusive service for industry giants such as Sun
Microsystems,” said Chuck Berger, CEO of AdForce.

“AdForce’s technology
infrastructure allows Sun to run its core business and not worry about their
online advertising. Our centralized system can handle Sun’s rapidly growing

“To keep our industry position strong and forward-looking, we are constantly
deploying new campaigns to better serve our customers and partners,” said
Garry Hornbuckle, director of market development and developer relations
program operations at Sun Microsystems.

“To meet the demands of our customers
and minimize our time spent on the backend, we decided to use AdForce’s
centralized ad serving solution.”

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