, Partners Sweeten Deal For Small Advertisers

Dallas-based Verizon Information Services’ signed partner
deals with two Internet ad companies that let Verizon’s national Yellow
Pages sales force offer banner ads and online coupons to advertisers.

Terms of the agreements with Andover, Mass.-based ad firm Engage and e-marketing
infrastructure company Eversave were not disclosed.

The deals are aimed at allowing small- to medium-sized businesses with a Web
presence on to use the same advertising tools as their larger
competitors — targeted banners and online coupons.

With LocalNet, Engage’s local channel sales initiative,
advertisers can target relevant consumers by distributing banner ads to
subject-oriented Web sites, such as automotive and travel sites. In addition,
the banners can be shown to consumers who are conducting Web searches within
specific geographic areas.

With the online coupons, which are handled by Woburn, Mass.-based Eversave, local advertisers can enhance their
listings with coupon offers, which appear as a button next to the listing. online coupons also will be distributed through Eversave’s
network of partner Web sites and to Eversave’s two million registered opt-in

Verizon also is providing tools and templates that make it easy for smaller
companies to design an online coupon or banner ad. Advertisers only need to
provide customized text to their Yellow Pages sales representative, and
select the subject matter category and the geographic area to target.

Clearly the partner deals make some sense; combining online Yellow Pages ad
listings with targeted Web advertising and coupon offers would appear to be a
good mix., owned by Verizon Communications Inc., claims seven
million visits a month.

Previous articleWebvan CEO Resigns
Next articleBulletproof FTP Beefs Up

News Around the Web