T3 Media, one of the few remaining
independent agencies in New York City, reportedly will accept a $3 million
investment from The A Consulting Team.
According to T3 co-founder Chris Bryant, TACT, as it is commonly referred to, will own
30% of T3 Media for the cash infusion, according to the Silicon Alley Reporter. T3
Media estimates revenues of $4.2 million for the 1998 calendar year, according
to the report.
TACT is a publicly traded, New York-based, IT consulting, training and
software firm that posted revenues of $23 million in 1996, $35 million in
1997, and is on track to do $65 million this year according to Bryant.
Bryant was quoted as saying TACT will not be involved in the day-to-day
business operations of T3, but the two firms have an arrangement in which they
can collaborate on projects and use each other’s work force.
T3 will use the cash infusion to expand its production and account management
staff, as well as to launch a Seattle office.
