details were not disclosed.
iExchange.com said it chose Chiat/Day because of its reputation for
successfully branding companies such as Taco Bell, Energizer, Apple Computer
and the ABC Television Network.
Chiat/Day has created a guerrilla marketing and branding campaign for
iExchange.com that will be launched this month with wild postings, go cards,
targeted giveaways, banner ads and subway advertising, followed by an
aggressive media program starting in January.
iExchange.com, an idealab! company, offers what it calls an
accountable marketplace for investment ideas. This patent-pending marketplace
scores the performance of every investment idea posted to the site and ranks
iExchange.com offers Analysts who make consistently
reliable stock predictions the opportunity to earn distinction and reward.
“We’re known for building brands. And I can’t think of a more exciting
branding project than a start-up company with a big idea, a great combination
of Internet expertise and financial knowledge, as well as strong backing,”
said TBWA/Chiat/Day Los Angeles President and CEO Tom Carroll.
TBWA/Chiat/Day is currently the 15th largest ad agency in the U.S. with
estimated billings of $1.8 billion. Clients include Nissan, Apple, Levis, The
International Olympic Committee, Taco Bell, Infiniti, Absolut, ABC
Television, Pets.com, Circuit City, Kinko’s, Sony PlayStation, Seagram,
barnesandnoble.com and Energizer.
Investors in iExchange.com include idealab!, Kleiner Perkins Caufield &
Byers, David Eisner, A. Michael Lipper, founder of Lipper Analytical
Services, and Frank Baxter, chairman and CEO of Jefferies Group.