The Knot, an online wedding resource site, and beauty e-tailer gloss.com,
this week inked a one-year marketing partnership under which gloss.com will be the exclusive beauty
products merchant on TheKnot.com and
The Knot areas on America Online‘s
Financial details of the deal were not disclosed.
“As a leading wedding website, The Knot is helping a huge audience of
brides-to-be prepare for the biggest day of their lives,” said Sarah
Kugelman, president and co-founder of gloss.com. “Gloss.com’s inside access
to the latest trends and beauty tips from industry insiders will be
instrumental in providing The Knot users with the best in beauty products
and advice for their weddings and happily ever after.”
The new relationship calls for The Knot to create a special content area
with information from gloss.com, including a beauty advisor, virtual
makeover, and gloss.com magazine. The section will also highlight products
geared toward the bride-to-be.
“At The Knot, our goal has always been to provide to-be-weds with the best
services possible,” says David Liu, TheKnot’s chief executive officer. “Through our new
relationship with gloss.com, we are able to offer our visitors yet another
great resource to help them plan their weddings.”
Online purveyors of beauty products are rushing to forge alliances, as they
go head-to-head in the highly-competitive market. Gloss.com competes with
the likes of Beauty.com, ibeauty.com, Reflect.com and Sephora.com.