Bonzi Software had the top-ranked banner
based on reach percentage for the week ending May 23, according to the
BannerTrack service of Nielsen//NetRatings.
The rankings:
- Bonzi Software — Speed Up Your Internet Connection
- Lowestfare — Discount Travel Quick Search
- Amazon — Click on Shopping. Then click on Music and Video.
- Autoweb — GET A PRICE
- Talk City — There’s only one place to chat about the summer’s
hottest movie. - Launch — Watch Today’s Hottest MUSIC VIDEOS
- Autoweb — BUY IT SELL IT
- Bonzi Software — Speed Up Your Internet Connection
- Beyond.com — STARWARS Sweepstakes
- Eddie Bauer — Great Prices
Ad banners that run predominantly on an advertiser’s own property are not
included in the measurement.
To view the actual creative for the Top Ten Banners, go to
www.nielsen-netratings.com, click on “More Stats” in the “Hot off the Net”
section of the home page. Information is based on audience measurement of
persons ages 2+ who have access to the Internet from home. The
Nielsen//NetRatings audience information service collects data from
more than 14,000 panelists.
Top advertisers, ranked by banner impressions, for the week were:
| Advertiser | Impressions in millions* | Reach % |
| 1. Microsoft | 150.9 | 38.8% |
| 2. Amazon | 57.9 | 26.9 |
| 3. Thunderstone | 35 | 4 |
| 4. CDNow | 33.1 | 13.6 |
| 5. LinkExchange | 29.3 | 7.5 |
| 6. Bonzi Software | 26.2 | 16.7 |
| 7. E*TRADE | 22.9 | 2.7 |
| 8. Ameritrade | 22.4 | 2.7 |
| 9. Discover Brokerage | 22.3 | 2.8 |
| 10. Waterhouse | 21.8 | 2.5 |
