Toys R Us Banner Ranked No. 1 for Week of Nov. 1

Web measurement firm NetRatings
said Toys R Us took lead in
holiday advertising with the No. 1 slot, reaching 11.15 percent of the
household Web audience with advertising for its new online store.

During the week of Nov. 1, the Toys R Us teletubbies ad garnered more than 20
million impressions, NetRatings said.

Other banners in the top 10 for the week were:

1. Yoyodyne Entertainment: Shop EZspree.
   
2. Catalog Link: It’s a whole new fashion season, don’t fall behind.
   
3. Yoyodyne Entertainment: You could win a $100,000 online shopping
   spree.
   
4. Yoyodyne Entertainment: Win A $100,000 shopping spree.
   
5. Bid.com: Click here for your chance to score.
   
6. The Mining Company: We mine the net so you don’t have to.
   
7. Yoyodyne Entertainment: Play EZspree today! Click Here
   
8. Yoyodyne Entertainment: EZspree no hassle shopping.
   
9. Catalog Link: Hundreds of FREE catalogs for stay at home shoppers.
   

Rankings are based on measurement of Web activity by a representative panel of
more than 4,000 Internet users 18 years and older who access the Web from
home.