Tupperware.com, the online arm of
food storage, preparation, and serving product retailer Tupperware
Corp., on Monday tapped Lot21 to
be its interactive agency of record.
The Tupperware.com site is part of the Tupperware Corp.’s strategy to
expand its sales channels to the Internet, after long depending on
salespeople that held parties in homes. In recent years, the company has
also introduced mall kiosks and television sales.
“Together, Lot21 and Tupperware are working to attract more users to the
Tupperware brand as well as generate new leads for the sales force using
the best technology to do so,” says Kate Everett-Thorp, president and chief
executive officer of Lot21.
“Tupperware was one of the early pioneers of the direct selling model,
popularizing the way products were marketed and distributed on the party
plan. With Tupperware.com, Tupperware is leveraging the power of the
Internet to directly reach and to better serve its customers.”
In addition to banners, rich media, and e-mail programs, Lot21 is using InterLane Media technology, which
delivers flash animated ads to flat-panel displays positioned at check-out
lanes in stores.
These ads will be displayed in test markets across the
country. Lot21 is also doing strategic consulting, and user interface and
usability testing for Tupperware.com.
