The agreement gives IBC the exclusive banner ad for the keyword “barter” in
addition to strategically placed banner ads.
The company said it secured the same arrangement with all the top
portals and search engine providers including Excite, Netscape Netcenter,
Webcrawler, Lycos, Infoseek, Alta Vista, Look Smart and Northern Light. Spending was not disclosed.
The agreements ensure that each time an individual searches the Internet via
one of the above engines or portals and enters the keyword barter, the banner
ad and hyperlink for IBC’s newly launched Web site, www.Ubarter.com will
appear on the screen, the companies said.
Ubarter.com is promoting the concept of “barter” for the general Internet user
and is a new venue in Internet commerce where users can barter products and
services on the Web as opposed to using cash to conduct transactions.
IBC said it will begin its advertising with DoubleClick and Travelocity on Aug