International Barter Corp. (IBC) in Seattle, the parent company of e-commerce site Ubarter.com, signed an advertising agreement with DoubleClick.
The agreement gives IBC the exclusive banner ad for the keyword “barter” on the search engines AltaVista, Look Smart and Northern Light. The agreement also secures the position of Ubarter.com in several sections of Travelocity.com. Financial details were not disclosed.
“We are aggressively aligning ourselves with the top portals to exclusively dominate areas where barter is accessed,” said Steven White, president and CEO of IBC. “Key words are a powerful tool to capture our target audience and I believe key words are the best Internet inventory available. In addition to the engines mentioned above, IBC now controls the inventory available for the keyword `barter’ from Lycos, Excite, Netscape Netcenter, Infoseek and Webcrawler.”
The new site barter site is scheduled to launch on July 20. Consumers or businesses may browse or post offerings to the site 24 hours a day, 365 days a year. Posting clients pay a 2%-3% fee when both parties agree to the transaction.