Unique Media Services said it signed a sales representation agreement with the Toronto-based Internet advertising network The Datacom Network.
“The deal provides Unique Media with another fully functional ad network with
advanced ad serving and targeting capabilities to add to our existing
portfolio of high volume Web destinations and specialty networks,” said
Michael Weiner, Unique Media’s CEO. “It fits neatly with our goal to provide
advertisers with a diverse menu of options and comprehensive management of
campaigns from Insertion Order to delivery.”
The Datacom Network is comprised of more than 2,700 individual host sites
delivering 40 million impressions per month and is parsed into 16 categories
to fit any type of campaign. The categories include Automotive, Business,
Sports, Entertainment, Women and Family, Games, Technology and Travel.
Datacom said it also advanced targeting and ad serving capabilities and can
target
its larger U.S. impression base or accommodate Canada only campaigns.
“The agreement with Unique Media increases our client reach and complements
our current expansion efforts, which include this week’s launch of Datacom
Japan,” said Emerson Segura, Datacom’s president.
Unique Media said it doubled its impression base in the last three months with the signing of Gallop & Gallop’s Virtual Billboard Network, Beseen and Nettaxi, increasing Unique’s capacity to 400 million monthly impressions over 14 sites and two specialty networks.