US Interactive and Be Free Establish Partnership

Philadelphia, PA -based Internet services company US Interactive Inc. and affiliate
marketing company Be Free Inc. formed an alliance intended to
generate increased traffic and develop new sales channels for their
e-commerce clients.

“Driven by the evolving needs of our clients, we have enhanced our prowess in
the digital marketing practice area by adding Be Free’s offerings and
understanding of affiliate network marketing,” said Steve Zarrilli, chief
executive officer of US Interactive. “Solutions like Be Free’s present a
cost-efficient and effective way to garner virtual foot traffic. . .”

US Interactive offers customers its E-Roadmap planning system for electronic
enterprises and other endeavors over the Internet, intranets and extranets.

“We are pleased that US Interactive is the first Internet professional
services company to partner with Be Free,” said Gordon Hoffstein, president
and CEO of Be Free. “Their vision of the E-Roadmap includes a significant
area that depends on Be Free’s affiliate sales channel solution to help
extend the reach and maximize the online selling potential for its clients.”

Be Free’s merchant branded affiliate sales channels help online retailers
capture
revenue by selling products in context on affiliate Web sites. Be Free has
more than
450,000 affiliates in its sales channels. The company’s product offerings
include the BFAST affiliate sales channel technology and the BFIT targeted
advertising delivery system.

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