Vertical Music Network Signs With AdForce

Outsourced ad management and delivery company AdForce Inc. signed a contract to provide
ad management services to The Virtual Music Vault (TVMV), a vertical ad
network of music-related sites.

Launched in April of 1998, TVMV offers users access to concert and tour
databases, event tickets online, downloads of new music and music videos, and
visits to a favorite artist’s Web site. TVMV said it is delivering
approximately 2 million ads per day across its network of affiliate sites.

“TVMV is growing fast, and we need the
scalability and reliability that AdForce’s centralized ad-serving provides,” said Mark Weiss, president of TVMV.

“Increasingly, our advertisers are becoming more sophisticated in terms of
rich media and creative ad campaigns. AdForce’s technology and customizable
services, including end-to-end management and intuitive user interfaces,
assist our advertisers to deliver the message they want to the people they
want.”

In addition to banner advertising, TVMV offers advertisers sponsorship
packages, rich media and content integration across all of its affiliate
sites. Advertisers have included IBM, Microsoft, Captain Morgan and CD Now,
among others.

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