Toronto-based Videoflicks.com Inc. launched its first
ad campaign, designed to draw new customers to its video and DVD movie sales
site.
The new campaign consists of run-of-network banner ads on the nearly 900
sites affiliated with the Flycast Network.
The company said it is seeking 50 million banner impressions per month at Web
sites with a high percentage of video buyers. The campaign — which may reach
$7 million in advertising over the next 12 months — is an integrated
strategy to reach video and DVD buyers on the Net, through magazines and
selected television shows.
Launched in 1995, Videoflicks.com said it received 14 million hits and one
million unique visitors in May, more than doubling its statistics from the
year before.
The campaign also includes an intensive North America-wide public relations
program that is being launched concurrent with the new advertising.
Videoflicks.com selected three agencies within the Omnicom Group to effect
the campaign. The lead agency is Rapp Collins Communicaide, the Toronto
office of Rapp Collins Worldwide. Other parts
of the marketing team are InfoWorks in
Toronto, a knowledge creation company and also a part of Rapp Collins,
and Organic Media.
Featuring 100,000 movie titles, Videoflicks.com specializes in providing
hard-to-find and classic videos that are not generally available through
traditional outlets.