Online mortgage banker and direct lender Virtuallender.com Inc. selected the Flycast Communications Corp. as its lead
Web advertising company.
The company said the relationship with Flycast is one component of a large
advertising campaign that is being launched in several waves over the coming
weeks. Spending was not disclosed.
The Flycast Network, claims to reach more than 22 million unique visitors, or
37 percent of the Web audience and serves one billion impressions per month.
“Through this campaign we anticipate a substantial increase in the volume of
online-generated loan applications,” said Carol Pizzo, president of Virtuallender.com. “This increase in online traffic, coupled
with our expanding commercial business, will contribute significantly to our
1999 earnings.”