Automotive Information Center (AIC) in Westborough, MA said that Volvo has signed on as the pioneer advertiser in its AutoSite content integration program.
Volvo will receive featured status throughout the site with integrated links to specific areas to the Volvo Web page. Spending was not disclosed.
According to Jeff Silverstien, interactive media supervisor at Messner Vetere
Berger McNamee Schmetterer/Euro RSCG, Volvo’s advertising agency, AutoSite
offered “a unique approach to advertising. What attracted us the most was the
fact that AutoSite delivered more than just a banner ad. The program offers
easy access to Volvo’s material for the AutoSite user.”
“We’re yet to meet the car buyer who doesn’t want to read what the car
manufacturer has to say,” said Wayne Lilley, Automotive Information Center’s
CEO. “We’ve just made it extremely easy for that customer to access Volvo’s
information.”
AutoSite is a 30,000 page online automotive buyer’s guide featuring data on
new and used vehicles as well as all other information relevant to the
automotive ownership cycle.
AutoSite Pro for industry analysts utilizes an enormous storehouse of
automotive information, containing data on virtually every aspect of nearly
1,000 trim levels for all vehicles sold in the United States.
