Automated Marketing Management. Marketing Process Management. If they sound like buzzwords in Web-based software, that’s because they are. Or, at least they were before the market for Web services turned chilly.
But despite some tough market conditions that has customers holding off on new software purchases, New York-based Notara, which specializes in designing automated marketing programs, has $8 million in the bank to help it sell into the market.
After all, with many marketing budgets squeezed, major advertisers are looking to wring as much as possible out of their marketing efforts.
Indeed, one of the glitches that marketing teams often run into during campaigns is that the plan wasn’t executed the way it appeared on the drawing board.
The Notara products help its users support and track their campaigns in on every level that it rolls out, including licensing, sponsorship and advertising buys.
The investment brings Notara’s total funding to over $36.5 million, which has helped the five-year-old firm service major global brands such as Tommy Hilfiger, Levi Strauss & Co. and World Wrestling Entertainment.
The proceeds of the round are expected to help the company, which has about 110 employees, boost its own efforts to sell into the marketplace.
Backers include one of Silicon Alley’s more successful venture firms, RRE Ventures, along with Hummer Winblad Venture Partners, Nassau Capital, Presidio Venture Partners and XDL Intervest.