For the second week in a row, the most clicked-upon banner was WindowsMedia.com’s ad, which had a
13.5 percent CTR, according to Web measurement firm Nielsen//NetRatings.
WindowsMedia.com is MSN’s guide to audio and video on the Web.
Also for the second straight week, Uproar, an online game show network, claimed
two spots, including No. 1, on the Top Ad Banners list. Uproar ranked 39th in
the Top Advertisers list for the week ending Aug. 22, falling seven spots
Top advertisers, ranked by banner impressions, for the week ending Aug. 22:
| Advertiser | Impressions in millions | Reach % |
| 1. TRUSTe | 272.1 | 13.1% |
| 2. Microsoft | 131.4 | 28 |
| 3. Next Card | 58 | 18.5 |
| 4. Amazon | 51.4 | 22.1 |
| 5. CDNOW | 39.6 | 15.4 |
| 6. Ad Council | 30 | 7.2 |
| 7. America Online | 28.8 | 15.5 |
| 8. Yahoo! | 28.3 | 14.8 |
| 9. Wingspan Bank | 27.6 | 12.9 |
| 10. About.com | 26.4 | 9.3 |
Impressions reported include house ads, which are ads that run on an
advertiser’s own Web property.
Top Banners, ranked according to reach percent, were:
- Uproar — Where does Homer Simpson Work? Bar, Bank,
Nuclear Plant, Sewer - Bonzi Software — Speed Up Internet Connection
- Robbie Williams/MSN — Robbie Williams – Live Online
- Autoweb.com — GET A PRICE
- GetSmart — Find: A Loan for Me. Refinancing, Second
Mortgage, Debt Consolidation - Uproar — Where does Homer Simpson Work? Bar, Bank,
Nuclear Plant, Sewer - About.com — User survey about gun control. Should all
guns be outlawed? Yes, No - NextCard — Expect More from your credit card. Online
credit decision in 30 seconds. - Unilever — Pamper yourself… Win a $5,000 Online
Shopping-Spree! from Caress - CapitalOne — Visa Platinum; Credit Limit, Fixed APR,
Apply Online, Submit
Ad banners that run predominantly on an advertiser’s own property or house
ads are not included in the above rankings. The Nielsen//NetRatings audience
information service collects data from approximately 20,000 panelists as they
surf the Web at home.
Banners may be viewed here.
