The Consumer Financial Network, a subsidiary of iXL Enterprises, launched
the first national advertising campaign for the company’s new financial
services Web site, YouDecide.com.
The $10 million campaign, developed by DMW Worldwide and iXL Inc., will promote the consumer-oriented
site as a place to evaluate and purchase financial products and services.
The campaign will run through Nov. 25 with 30 and 60 second television spots
airing on MSNBC, CNBC, A&E, The History Channel, VH-1, and Lifetime.
The
spots will also air on local television in Atlanta, Cleveland, Sacramento,
San Francisco, Seattle and New York. Radio ads in the six markets also are
scheduled.
Under the tag line, “Surf Less, Net More,” the commercials depict a confused
man at his computer being overwhelmed by a barrage of Web site options and
requests.
The commercial unveils the services offered by YouDecide.com,
including insurance products, auto and home financing, legal services, vision
care, home equity loans, relocation services, and real estate purchases from
more than 55 providers of financial services.
The broadcast campaign will be supported by print ads appearing in national
publications such as Fortune, Kiplinger’s Personal Finance, Smart Money,
Wired and Worth.
Freestanding ad inserts will be placed in the Sunday
editions of newspapers and DMW has also created a direct-mail piece.
“We wanted to convey the ease and convenience YouDecide.com offers to the
busy consumer looking for a solution for organizing their financial life,”
said Bill Spink, chief creative officer for DMW Worldwide.
YouDecide.com features a multi-provider platform that gives the consumer the
ability to comparison shop among financial institutions to find the best
value for a product that fits individual financial goals.
