YouthStream Media Networks said it has
signed an additional 20 advertisers for mybytes.com, the company’s Internet hub for
the college market.
The site was launched in mid-August. New advertisers include ProFlowers.com,
Very Fine, Rolling Stone, Dash.com, St. Martin’s Press (Let’s Go Travel),
MapQuest, Secret Deodorant, the United States Air Force, Elizabeth Arden,
Triarc Beverage (Snapple), ESPN, Cross Pen Computing Group, Campus Career
Center, the National Institute for Health, College CoolSavings.net, Digital
Entertainment Network and Israel Experience.
mybytes.com provides platform for marketers to reach college audiences with
targeted, “contextual” messages and e-commerce opportunities tailored for
each student based on his or her particular interests and tastes while
maintaining their privacy.
YouthStream said it does not accept alcohol, tobacco, pornography, or credit
card advertisements on the hub. Colleges and universities can also choose to
block certain advertising on co-branded areas of mybytes.com.
More than half of the mybytes.com marketing partners are also purchasing
YouthStream’s off-line media properties, which include posters, free
postcards, newspaper stands and a college newspaper advertising placement
service, the company said.