Buried within a special, secure location in the World of Coca-Cola is the actual vault where Coke’s secret formula is stored. There is an irony there that was not lost on me.
For more than 100 years, Coca-Cola has closely guarded its secret formula and is proud of the way that it has managed to protect that secret for so long. As part of the vault exhibit in the World of Coca-Cola, there are all kinds of information about the history of how the formula has been kept secret for so long.
Coca-Cola today is about more than just its secret formula; it’s one of the world’s most valuable brands. That said, it’s important to remember that if Coca-Cola hadn’t been able to keep its secret for the last century, it’s success today might not have been assured.
In contrast, Red Hat is a company that should not have a secret formula.