[VIDEO] Rob Soderbery, SVP & GM Cisco Enterprise Networking Group | Internet News

[VIDEO] Rob Soderbery, SVP & GM Cisco Enterprise Networking Group

Jun 4, 2013
1 minute read

In an exclusive video interview with Enterprise Networking Planet, Rob Soderbery answers questions about the risks to Cisco’s switching business, where SDN fits in and why the Catalyst is one of the most successful pieces of networking technology ever created.

For Soderbery a key challenge is making sure that Cisco is continuing to service existing needs while at the same time pushing forward on new innovations for the enterprises of tomorrow.

“One of the real challenges of being Cisco is that we need to both be operationally efficient and drive a great experience for existing customers, while at the same time being very innovative,” Soderbery said. “Being able to push new applications and new technologies whether it is SDN, IPv6 or the Internet of Everything and be able to push those with a passion of a startup.”

Watch the video interview with Rob Soderbery below:

Read the full story at Enterprise Networking Planet:
Cisco’s Catalyst for Networking Success [VIDEO]

Sean Michael Kerner is a senior editor at InternetNews.com. Follow him on Twitter @TechJournalist.

Internet News Logo

InternetNews is a source of industry news and intelligence for IT professionals from all branches of the technology world. InternetNews focuses on helping professionals grow their knowledge base and authority in their field with the top news and trends in Software, IT Management, Networking & Communications, and Small Business.

Property of TechnologyAdvice. © 2026 TechnologyAdvice. All Rights Reserved

Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.