RealTime IT News

Bing Shows Slight Growth in Search Scrum

In the ongoing battle for search supremacy, Microsoft's year-old Bing search engine hardly makes a ripple in what's essentially a two-horse race for second behind Google.

But as eCommerce Guide reports, Bing did post a modest increase in U.S. search traffic in June while Google lost about half-a-percentage and Yahoo remained basically unchanged, according to a report from Experian Hitwise.

However, studies by other Web analytics and measurement firms have reported substantially different numbers from all three of the leading search engines in recent months, giving each site cause for both celebration and concern.

The discrepancies are almost insignificant, however, considering that no matter how any one firm slices it, Google remains the top dog and Microsoft and Yahoo are left to fight over the scraps.

Microsoft's worldwide search share for its year-old Bing search engine may be stuck in the doldrums of summer -- along with the other two major search engines -- but it appears to be up in terms of U.S. searches, according to a new report.

The latest report by Experian Hitwise found that Microsoft's (NASDAQ: MSFT) Bing gained 6.7 percent from May 29 to June 26.

At the end of June, Bing had 9.85 percent of U.S. searches compared with 9.23 percent at the end of May. Meanwhile, Google's (NASDAQ: GOOG) search engine went from 72.17 percent search share at the end of May to 71.65 at the end of June, a roughly 1 percent decline month to month. Yahoo (NASDAQ: YHOO) is in the same stalled boat, with 14.37 at the end of June, a zero percent change from 14.43 percent the month before.

But for SEO consultants and search advertising buyers looking to evaluate the numbers, it may still be too early to see the changes in share as part of a larger trend.

Read the full story at eCommerce Guide:
Bing Gains a Little Ground in Search