Logos Mark Legit E-Mail

E-mail identification firm Iconix launched a service today that displays
sender or brand logos in consumer inboxes to signal authenticated

The authentication technology, called Truemark, enhances popular e-mail
clients by enabling them
to display icons in their inboxes to help identify messages from
senders they trust.

When an e-mail is received from a business using the
service, the company’s logo is displayed in the inbox sender column.

“The brand logo is used as a visual indicator that e-mails are authentic and
that you can trust the sender,” Jeff Wilbur, vice president of marketing at
Iconix, said.

In addition to the business application, the e-mail inbox also displays a
buddy-icon column, where personalized buddy icons will appear next to
messages from known senders, such as friends and family, Wilbur said.

Truemark uses security authentication methods such as Domain Keys and
SenderID, so the ID software can verifies messages are from the claimed

Wilbur said Truemark is also geared toward helping businesses build and sustain
brand identity and distinguish themselves from scams like phishing and

“Consumers will often delete messages from banks and other businesses rather
than risk the possibility of viruses or identity theft,” Wilbur said.

The software is available now for Yahoo Mail, and later this month for MSN
Hotmail and is expected to be available soon for most popular e-mail
clients, according to Wilbur. The client plug-in can downloaded from the
company’s Web site.

The service is billed on a per-message-sent basis or a flat monthly
subscription rate, depending upon volume.

“Businesses pay only when a value-added event occurs,” Wilbur said.

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