In February 2011, Intel completed its $7.68 billion acquisition of security vendor McAfee. It’s a deal that brought the extensive technology assets as well as the trusted McAfee brand to Intel.
Now nearly three years after the deal closed, Intel has decided that though the technology is strong, the McAfee brand itself should go away. The new plan from Intel is to gradually phase out the McAfee name for all new technology security products. Instead, Intel will leverage its own powerful brand with the name “Intel Security.”