Safety First With Latest AOL 9.0

America Online is bundling existing security features along with new ones for the Thursday launch of its AOL 9.0 software client, security edition.

The goal of AOL 9.0 Security Edition (SE) is to make Internet
security paramount while keeping the company’s mantra to keep it easy enough for the whole family to understand and use. The latest security edition arrives amid a rising number of phishing attacks, malware , spam and sometimes-unsavory Web content that users bump into online.

End user simplicity is a defining principle for the Dulles, Va.-based ISP giant. AOL put it to the test with its latest security update. Based on the improvements in the AOL 9.0 Optimized engine released last
year
, it features the same interface with a “Safety” button, which brings up a popup safety center.

Kerry Parkins, AOL director of product marketing, said the company saw seven areas of Internet security that needed to be addressed in its security edition: firewall, anti-virus, spyware, parental controls, popup controls, as well as spam and spim protection.

She said the security measures are necessary because of a report the
company conducted last month with the National Cyber Security Alliance (NCSA).
The
study, which involved researchers visiting the homes of dial-up and
broadband users and scanning their systems, found that 19 percent had
an
active virus running on their computer and 63 percent did not have any
current virus protection software in place.

For the novice computer user, getting a robust level of protection can
involve up to seven separate products, seven separate installs, seven
different configuration tasks and seven different updates, the research said. That’s too complicated, Parkins added.

AOL also found most people will take up one of the security measures but get hit with another type of threat, one that cripples their PC and leaves users foundering.

“They wind up calling us for help or they wind up calling Dell or
Gateway for help; they call up anyone who can get them out of these
situations,” she
said. “What happens is, it really winds up with consumers not trusting
us as a brand; they also lose trust with the Earthlinks and MSNs of the
world, and worse, they start to lose trust in the medium in general.”

To keep the trust, AOL’s safety center is designed to make it easy,
with tabs designating the different types of security and safety threats, to
launch any number of software applications to protect the computer and
family members. They include:

  • Anti-virus: The biggest improvement to AOL’s SE offering is the
    addition of McAfee’s ViruScan Online, which was previously a
    $2.95-a-month
    premium service for the company but is now offered free to all AOL 9.0
    SE customers. Also included in the area is a FAQ on computer security and
    news on the latest virus threats.
  • Parental Controls: Parents can sign up their children with
    sub-accounts to restrict them to different age groups, keeping them
    away
    from sites with questionable material. If children visit a site that
    would
    normally be blocked because of age restrictions, they can fill out a
    “permission slip” to their parents, who can then visit the particular
    site
    and allow them to access the page.
  • General Online Safety: A FAQ site for best practices when
    shopping
    online, using passwords, protecting broadband connections and online
    privacy.
  • Communications Safety: Another FAQ site, this time for tips on
    handling e-mails, spam, instant messaging and downloading files.
  • Computer Check-Up: Not specifically a security measure but
    related. The check-up service will scan the user’s system and build
    up a list of possible fixes broken down into “safety and security,” “online
    experience,” and “general computer issues.”

AOL 9.0 SE is a combination of existing AOL features and some new ones.
For example, the McAfee ViruScan service adds to the McAfee Firewall
Express, which was first introduced in AOL 9.0 Optimized. A button that lets
users identify e-mail spam to AOL staffers has now been extended to SPiM
, which experts
believe
is a growing Internet threat. Officials say an IM Safety
List is in the works, which will let parents control who can send messages
to their children’s IM account.

One new feature, “My Money Alerts,” warns members when their registered
bank accounts or credit cards go past preset limits while another,
SpyZapper, checks for a handful of the more common spyware tools on the PC and
lets users choose between deleting the application or not.

Many of the new features are readily available for download on the
Internet,
or even already present on a person’s computer. AOL 9.0 SE’s new
“Clear My Footprints,” which wipes out cookies, history and browser cache, is
nothing more than a feature found in the “Options” area within the Mozilla
Firefox or “Tools” section with Internet Explorer.

Officials at AOL hope the security updates, and more importantly their
ease of use, are enough to convince new and existing users to make the
switch to AOL 9.0 SE. According to Anne Bentley, an AOL spokesperson,
approximately
half of the ISP’s 22.7 million subscribers in the U.S. are on existing
versions of AOL 9.0, with the rest running on a previous version.
Parkins
said AOL users on previous versions forgo the newer updates for a
variety of
reasons, including inexperience installing new applications and
hardware
limitations.

But the system requirements might make users with older computers think
twice. On a notebook PC with a mobile AMD Athlon 1800+, running the
AOL
browser consumed between 30-70 percent of the CPU’s processing power,
while
the reserving more than 70MB of RAM in system memory to run AOL
programs.

Bentley said CPU usage will depend on how many other programs are
running at
the same time, while AOL 9.0 SE requires 128MB of RAM to run.
Acknowledging
that this will be a problem for users with older systems, she said the
9.0
SE installer will assess the computer’s hardware before loading
programs.
If the hardware doesn’t meet the minimum requirements, the install
program
will instead load a “limited edition” of the software onto the
computer, one
that requires only 64MB of RAM.

“We took away some of the features and functionality that were using a
lot
of resources on the machine,” Parkins said. “But for somebody that’s
coming
up from a [AOL version] 5.0, it’s still a lot of great features and
obviously they get the anti-virus.”

AOL’s security edition is something of a gamble for the cost-cutting
ISP.
Earlier this month, the company reorganized its operations into four distinct business units — Access,
Audience, Digital Services and AOL Europe — and shook up the management tree
with the announced spring departures of three C-level executives.

The shakeup was seen as a necessary step to halt sliding subscriber
statistics and to find the right mix of products and pricing. In
December,the company is expected
to cut 700 employees from the rolls in order to further rein in costs.

In the wake of this comes AOL 9.0 SE, with a raft of value-added
services. As mentioned earlier, officials decided to stop charging for one of its
former premium services, the anti-virus software. Bentley said the
decision to include all these security improvements, especially ViruScan, was a
calculated decision.

“We took a short term financial hit to be able to offer our members the
extra peace of mind that McAfee VirusScan Online will provide,” she
said.
“But longer term it’s a great investment, and will pay off financial
dividends, through better retention and improved upsell to broadband.”

AOL users who want to upgrade can type in AOL Keyword: Upgrade; other
interested parties can download the new software at AOL’s home page

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