Online retailer Amazon.com re-upped its deal with Microsoft
, signing an expanded marketing agreement that makes it the
premier music provider in MSN eShop and across the MSN network.
Financial arrangements were not disclosed. Amazon.com said the deal adds to
its context-relevant placements and merchandising opportunities throughout
the network for music and videos as well as for books.
Product offerings will be available across the MSN network, including the MSN
home page, MSN Search results pages, Windows Media pages and MSN eShop.
Amazon stock was trading at $36.625 at mid-morning, up about 2 percent.
In mid-September, bookseller Barnes & Noble.com signed a new marketing and
promotion deal with Yahoo! as it replaced Amazon.com as the main bookseller
at the search site.
“Our goal is to help consumers find and discover anything they want to buy
online, and our affiliation with MSN, the world’s most popular Internet
destination, will help make that possible,” said Owen Van Natta, vice
president of business development for Amazon.com. MSN claims 201 million
unique users.
Meanwhile, Barnes & Noble superstores and Yahoo! are teaming with Spinway, an
Internet marketing infrastructure company that provides a premium co-branded
ISP offering, to develop a free Internet service for Barnes & Noble customers.
A Territorial Imperative
