adidas America Inc. is winning its own version of Olympic gold through an
exclusive sports apparel marketing deal for placement on NBCOlympics.com, presented by
NBC/Quokka Ventures (NQV), a joint venture between NBC and Quokka Sports.
NBCOlympics.com is home to NBC’s online coverage of the 2000 Olympics in
Sydney.
As part of the agreement (financial arrangements were not disclosed) adidas
not only has product exclusivity in the sports apparel category, but also has
a number of branding opportunities in the NBCOlympics.com masthead and other
areas throughout the site, presence in the sponsor pavilion and a section on
the site that highlights adidas’ involvement with Olympic athletes.
In addition to the adidas branding throughout the site, NBCOlympics.com
prominently features adidas’ officially licensed Team USA Olympics and
sport-specific merchandise in the Shopping Pavilion. In fact, there’s nary a
Nike logo to be found on the site.
Visitors to the NBCOlympics.com e-commerce area may purchase those and other
adidas products exclusively through a direct connection to thestore.adidas.com, adidas’ online
store.
“We are expanding our commitment and support of the Olympics by sharing
NBCOlympics.com’s vision of creating a whole new digital experience for
viewers who log onto the Internet,” said Annette Stroud, director of
e-commerce at adidas America.
NBCOlympics.com is part of NBC’s coverage of the Olympics and is presented in
concert with NBC’s broadcast and cable programming.
adidas is a designer, developer and marketer of athletic footwear, apparel
and accessories. adidas America is a subsidiary of adidas Salomon Worldwide,
a corporation that also includes sports brands, Salomon, Taylor Made, Bonfire
and Mavic.
Meanwhile, according to a Nielsen/NetRatings report,
NBCOlympics.com is ranked the top U.S. Olympic site in terms of audience
usage. The site reported that it has seen record breaking usage through the
first four days of the Olympic Games, with fans spending more than 900,000
hours there and visiting more than 43 million pages.
adidas Wins Some Sydney Gold
