Invests in Tuesday continued its string
of e-commerce investments by acquiring a 45 percent stake in for $30 million.

The Napa, Calif.-based Internet start up, which launched Tuesday,
will offer consumers access to the largest selection of wines
available anywhere. Though currently only serving clients in Florida, the company plans to serve 70 to 80 percent of the United States by Christmas.

R. Michael Mondavi, president and chief executive officer of Robert Mondavi Corp. (MOND)
and one of the industry’s most respected leaders, sits on the company’s
board of directors.

“The Internet represents a tremendous opportunity to effectively serve the
$100 billion global wine market — it allows us to turn a buying experience
that is information-deficient and intimidating in the physical world into a
very information rich, satisfying shopping experience,” Peter Sisson, founder and chief executive officer.

The funding comes a day after (AMZN)
launched its health and beauty site in cooperation with (DSCM).

The deal with mirrors the agreement
to an extent, in that the juggernaut recently invested an $30 million in
both businesses. The bookseller put its second investment in
last January amid a string of stakes in, Audible (ADBL)
and The major difference is
that’s brand became a permanent part of the
architecture. has developed a network of valuable content partnerships,
including Wine Spectator,, The New York Times on the
Web, and, Wine & Spirits,
Food & Wine and Connoisseurs’ Guide to California Wine. Site visitors will
be able to access reviews, ratings and editorial material from these and
other leading content partners.

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