Amazon Launches Four Stores, Acquires Catalog Company

Leading online retailer
bolstered its leverage in e-commerce Tuesday by introducing four new
one-stop online stores in its effort to become a one-stop
online shopping destination.

The new destinations will focus on home improvement, software, video games and gift
ideas, which will open Wednesday.

The ( Home
Improvement Store will
offer the same helpful information of other stores: Customer
reviews of products, reviews by expert editors, high-quality product images
and other vital product information.

Customers can browse through eight categories such as electrical and
lighting, hardware, housewares, lawn and garden, outdoor living, painting
supplies, plumbing and tools. Shipping is only $4.95 per delivery.

( Gift Ideas
features an extensive selection of gift ideas and services for all
holidays. Shoppers may browse 15 categories by interest or age to find
thousands of the best gift ideas.

( Software has a
complete line of office, educational, and gaming titles, with such
categories as fashion and beauty, personal improvement, graphics and
multimedia. The store will feature such titles as: Adobe Photoshop,
Homeworld, Red Hat Linux 6.1, Quicken 2000, Microsoft Office 2000 and
Cosmopolitan Virtual Make-Over 2.0 Deluxe.

( Video Games will provide
shoppers with thousands of popular video games and accessories for personal
computers and for all of the major video game platforms. In addition, the
store will feature rich editorial content and special features to help
customers make informed purchase decisions.

Also, (AMZN)
bought Tool Crib of the North, a leading tools and equipment catalog company.

“Tool Crib already had the largest selection of tools and equipment
anywhere — online or off — and has more than tripled that
selection to launch our new Home Improvement store,” said Joe Galli, president and chief operating officer.

“Whether you’re a contractor or a hobbyist, we’ve got the brands you’re
looking for and the biggest selection, from smoke detectors and garden
hoses to concrete mixers, generators and table saws.”

This is the latest move to gear up for the impending holidays by the
industry giant, who in October added gift registry system Wish List to help
shoppers find the perfect holiday gift.

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