San Francisco-based Andromedia Inc. said that e-commerce
software providers including Allaire, Vignette, Art Technology Group and
Netscape are supporting its new ARIA eCommerce 3.0 application.
The analysis solution integrates with popular e-commerce platforms to provide
real-time monitoring and reporting of online shopping behavior.
ARIA eCommerce is part of Andromedia’s Smart eMarketing platform comprised of
the ARIA and LikeMinds product lines.
“The requirements for e-marketing are measurement, analysis and
personalization,” said Steve Kanzler, Andromedia vice president of marketing.
“But it all starts with the data. High-value data equals high-value reports
and more accurate and satisfying personalization. ARIA has long been the only
product on the market optimized to track
Vignette StoryServer-powered Web sites. Andromedia is partnering with leading
e-commerce platform providers Allaire, ATG, and Netscape to tightly integrate
ARIA with their e-commerce applications. . .”