The [email protected] destination, accessible across AOL’s portfolio of interactive
brands, will offer luxury goods, home furnishings, fine art and an apparel
The majority of these commerce partners also have invested in
advertising or strategic marketing opportunities across the company’s brands,
More than 275 merchants will be marketing their quality brands and services
on [email protected] during the 1999 holiday shopping season, an increase of more
than 150 percent over the number of merchants featured last year.
New merchant partners include Healthtex, Crate and Barrel, Victoria’s Secret,
Fogdog.com, iTurf, Balducci.com, Furniture.com and Steve Madden shoes.
AOL also said that 95 percent of its current e-commerce merchants —
including 1-800-FLOWERS.COM, eToys, Eddie Bauer, Gap, Omaha Steaks and Lands’
End — have renewed their existing agreements and are expanding their
partnerships to include AOL’s full portfolio of shopping destinations:
AOL said that more than 25,000 AOL members
are shopping online for the first time every day.