America Online, Inc. Tuesday tapped HomeGrocer.com as its
Internet grocer of choice across its key AOL brands.
The $60 million agreement makes Homegrocer.com a prime Wed destination for
more than 21 million American Online (AOL)
and CompuServe members. The five-year strategic alliance includes
promotions at AOL.COM, Netscape Netcenter, Digital City and other AOL Web
entities.
Jon Landers, HomeGrocer.com senior vice president of marketing and sales,
said the deal combines the best of personalized home-delivery services and
new technologies.
“HomeGrocer.com was founded on the belief that online technology, combined
with old-fashioned home delivery, can offer busy consumers a more
convenient way to shop,” Landers said.
Bob Pittman, AOL president and chief operating officer, said the two
companies share in the belief that online technology should bring real
value to people’s everyday lives.
“Bringing this service to our brands will allow people to easily shop for
groceries and have them delivered right to their doors, saving time and
making one of the things they do every day more convenient than ever,”
Pittman said.
HomeGrocer.com currently operates five customer
fulfillment centers in Washington, Oregon and California. The firm intends
to add distribution centers to ten markets in Texas, Georgia, Connecticut,
New York and Washington D.C. by the end of the year.
