Apple Mulling Bing for Google iPhone Switch

Could Apple be looking to make a break with upstart mobile competitor Google? Datamation has the story.

There

’

s plenty of excitement around reports that Microsoft is negotiating with Apple to make its Bing search technology the default on iPhones, and for good reason.

Apple (NASDAQ: AAPL) and Microsoft have been “frenemies” for decades — a pair of dynamic companies engaged in sometimes not-so-friendly coopetition. What’s more, Google (NASDAQ: GOOG) holds a privileged position as the default search engine client that comes with Apple’s iPhones.

However, one analyst says it’s hard to infer a lot from what is known so far from a BusinessWeek report that claims the two are already in talks to have Bing supplant Google.

“Contracts have expiration dates, and Apple looks for the best deal,” Matt Rosoff, research vice president for consumer and corporate affairs at Directions on Microsoft, told InternetNews.com.

Read the full story at Datamation:


Will Bing Replace Google on iPhones?