ARM Reaches for Netbooks With New Designs

Chip designer ARM has big plans for the future — plans that include ambitious assaults on the netbook market, which analysts agree will continue to grow over the coming years. HardwareCentral looks at ARM’s new designs and its strategy to capture a larger share of the mobile market.

ARM Holdings, the UK company that makes a core CPU design that licensees can modify into their own designs for handheld devices, plans to launch three more Cortex processor cores during 2010 as it pursues new markets.

The main use for ARM processors is mobile phones and handheld devices. They are found in Apple’s (NASDAQ: AAPL) iPod and iPhone, Nvidia’s Tegra chip, Marvell’s Armada processor, Qualcomm’s Snapdragon, RIM Blackberry phones, the Nintendo DS, Nokia’s N-Gage, Sony Ericsson phones, and Canon digital phones, among others.

In a conference call earlier this week to discuss its quarterly earnings, ARM CEO Warren East outlined three new processor core designs coming in the next 12 to 18 months and their target markets.

Read the full story at HardwareCentral:

ARM Unveils New Designs as It Looks to Netbooks

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