Launches Shopping Recommendation Engine

Online store performance ratings company BizRate launched what it calls “the Web’s
first unbiased recommendation engine” for shoppers, called SmartSearch.

“We are providing online shoppers with an innovative tool for finding the
best online store based on their specific needs, each time they buy online.”
said Farhad Mohit,
president and CEO of

Smart Search, which draws upon’s online store ratings, recommends
the stores that best meet an online shoppers personal needs.

It allows
shoppers to find specific products at over 1,900 online e-businesses,
comparing these vendors, not
only on price but also on other dimensions of service such as payment
options, product selection, availability, on-time delivery, gift services,
and return services.

“As the online retail market matures, there needs to be a way for consumers
to differentiate vendors by more than just price.’s innovative
Smart Search is the only tool to take all factors of the total customer
experience into account before making a recommendation,” said Mohit. is offering a free membership program to site visitors. Members
are given a “spam -free” e-mail address to use whenever they are shopping
online and are entitled to
rebates of up to 25 percent on purchases made through

rebates come in the form of affiliate fees that vendors offer for
referred purchases.

“To maintain our neutrality, has never and will never accept
affiliate fees from vendors. However, by taking the fees and rebating them to
members on our site, we are able to keep our neutrality while doing online
consumers a great service and positioning as the Web’s most
consumer-centric shopping resource,” said Mohit.

The company will also offer members a Visa card designed
specifically for online shopping by NextCard.

News Around the Web