Plans Aggressive Hiring Campaign

Just launched in beta, e-tailer and free Internet access provider said it is growing so
rapidly it plans major hiring efforts in its San Francisco, Michigan and Ohio
offices by the end of this year.

In a slightly less-than-subtle dig at the rash of recent e-commerce failures,
Mark Goldstein, chief executive officer of, said in a press release:

“The tumultuous economic conditions in the e-commerce market over the past
few months have left successful brick-and-mortar companies like BlueLight in
a unique position, with vast opportunities for hiring qualified employees. At
BlueLight we hope to build our team by taking advantage of the current
environment and the wealth of available (or soon to be available) employees
with real-world e-tailing experience.”

Currently at 110 employees, BlueLight said it is adding new positions almost
To house this growth, the BlueLight corporate offices are relocating at the
end of July into newly created office space in San Francisco’s Fisherman’s
Wharf area.

The company said it needs everything from senior Java programmers to public
relations specialists. is an independent company formed to leverage assets of discount
retailer Kmart Corp. The company was formed in 1999 by Kmart and Softbank
Venture Capital with additional investments by Martha Stewart Living
Omnimedia Inc.

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