BroadVision Initiates $10 Million Venture Fund

Internet enterprise applications provider BroadVision, Inc.
Thursday announced plans to begin a $10 million venture arm.

The BroadVision E-Everything/E-Everywhere Network Fund, also called the BE4 Fund, is aimed at e-business startups that employ BroadVision products and services.

In addition, the company will also offer fledgling companies preferred
pricing that it terms “aggressive and flexible prices” on its offerings.

BroadVision said The BE4 Fund is based on its previous partnerings with
e-startups including Cyberian Outpost,
USinternetworking and First Web.

In addition to preferred pricing, BroadVision cited other benefits of the
BE4 program, such as its technical experience with more than 270 customers
who have employed its software applications. The apps include advanced
transaction
capabilities, personalization, content management, scalability,
performance, and internationalization.
Broadvision said it will aid companies in delivering products more
quickly to the market place and offer a network of ongoing support.

“In the last six years, BroadVision has worked to become an industry leader
in providing end-to-end
solutions to automate the e-enterprise and enable the e-business,” said Pehong Chen, BroadVision’s president and chief executive officer.

“Now we feel it is time to give back to the industry
that gave BroadVision the
opportunity to be where it is today, by supporting new e-startups and
enabling them to become the next
Amazon or E*Trade.”

BroadVision also recently announced it is teaming with
e-marketing software provider Andromedia to provide e-commerce
merchants with data analysis and reporting.

San Francisco-based Andromedia and Redwood City, Calif.-based BroadVision
collaborated
to develop monitoring technology that determines how customers are actually
interacting with
an e-commerce application, not just the Web server.

The companies will integrate Andromedia’s newly introduced ARIA eCommerce
3.0 with
BroadVision’s One-To-One Internet applications. The integration was
requested by joint
Andromedia and BroadVision customers who needed to analyze actual customer
shopping
behavior in realtime by tracking, recording, and reporting on critical
e-commerce events such
as products viewed, shopping cart inserts and deletes, purchases, and
conversion rates.

“This deeper integration yields marketers the highest value data analysis
and reporting
available, and provides the most comprehensive view of customer behavior
and the most
complete picture of the site,” the companies said in a statement.

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